Worldcast . . . Website Under Construction


About  is a privately held technology company that has developed a platform that provides a very efficient and scalable method for Internet steaming distribution. Worldcast’s unique SMART software solution adds enhanced security, reliability, quality, and statistical accountability to legacy Multipoint Internet transmissions. It is also far more cost effective to operate and is easily implemented using existing infrastructures.

World Multicast, Inc. (WMI) dba

Founding Members

Ian Stewart
Ian is a futurist and the holder of five U.S. patents surrounding a Secure, Reliable, and Accountable Multipoint Transport. This disruptive technology enables large-scale transmission(s) on Public Infrastructure while simultaneously accommodating industry needs for reliability, accountability and security. Ian had been involved in making the Internet better by serving as chair of the research project to create a “Discovery Protocol for the Directory of Persistent Objects” (DP-DPO). The DP-DPO had accomplished members Vinton Cerf, Paul Vixie and Dr. Kevin Almeroth.

An Internet pioneer, David Cheriton, created the first Multipoint Internet Transport, “IP Multicast,” which was then championed at the Internet Engineering Task Force (IETF) by Stephen Deering, who was later joined by Dino Farinacci (MSDP), and Deborah Estrin (PIM).  Their work created a foundation for point-to-multipoint Internet transmissions IP Multicast (PIM-SM/MSDP).

As the CTO of, Ian has expanded the usefulness of these Internet pioneers’ original work by creating an Internet protocol “SMARTcast” that will render any point-to-multipoint IP transmission (again) secure, reliable and accountable. This invention makes Multicast Internet technology (or any multipoint transmissions, such as Software Defined Routing) universally applicable, and supportive of the current broadcast business models and/or future persistent data models.

Brian Billadeau
Brian has extensive experience in C/C++ programming and networking. As well an expansive knowledge in video streaming technologies such as Windows Media, h.264, and HTTP Live Streaming. Brian developed the proprietary Video/Media Encoding software that is used in technology. Brian graduated Magna Cum Laude in Computer Science and Mathematics from the University of Minnesota, Mankato.

Greg Tennant 
Greg has over 25 years of leadership and management experience in sales and operations in the high-tech, financial services, and banking industries. In 2008, he joined the Worldcast management team. Prior to that, Greg was with JPMorgan Chase as a Senior Loan Officer. Greg was also a Banker at Bank of America, earning top producer awards and was a Gold Club member; his last position at BofA was AVP, Banking Center Manager. He held the position of Regional Loan Production Manager for Downey Savings, opening three real estate loan offices in Northern California. Greg’s other experience in the technology sector included the sales of Cisco Systems networking hardware and services for Planetary Networks, as well as his position as Direct Channel Sales Manager of software sales for Passport Designs.

David Danford 
David has many years of experience in graphic design, advertising and marketing, and has worked with a broad range of consumer package goods, high-tech and service companies. Before his involvement with, David was a senior partner at Danford.Madison.Sproul, and is the founder and President of Ram Design Group. David earned his BS degree at Southern Oregon University and completed his postgraduate studies at the Academy of Art University in San Francisco.


Ken Hardesty
Ken is an international technology CEO & COO with a dynamic professional career in both private and public companies. During his career, he has lived and worked in the U.S., Asia, India, and Europe, working with governments, accessing capital markets, and building shareholder value and confidence. As CEO, he has directly established sales in global audiences and operations from startup to over 7,000 employees. Ken was a Senior Vice President of Corporate Development for Seagate Corporation, COO and Executive Vice President of Worldwide Operations for SyQuest Technology, CEO of Casino Data Systems, President of Communications Systems International, and Founder & CEO of Disc Materials Technology (acquired by Komag), as well as Chairman of Rossi Hardesty Financial. He was founder/CEO of Data Magnetics Corporation/Atlas Industries, a company he took public in 1987. Ken specializes in manufacturing, software, technology, medical device and wireless companies, with the objective of maximizing enterprise value.

Capt. Joseph Jones (USCG Ret.)
During his 30+ year career in the government sector, Capt. Jones acquired extensive diplomatic and international experience. He held the position of Commander of three U.S. Coast Guard Cutters, served as a USCG Officer, and was a Senior Officer for the Department of Transportation and Homeland Security. Since retiring from the USCG in 2004 and transitioning into the private sector, Capt. Jones has served as a Senior Market Manager for the Battelle Memorial Institute and as VP for Maritime and Port Security. He holds a BS from the USCG Academy, an MBA from Yale University, and an MA from the U.S. Naval War College. Capt. Jones is the first African American to command a modern USCG High Endurance Cutter since the service was established in 1790, and is the holder of meritorious medals and distinguished awards. He is fluent in the Spanish language.

Claudia Johnson
Claudia has vast experience in Public Sector and Commercial leadership.  She returned to Oracle in 2014 and is currently responsible for the Federal Consulting Sales to both DoD and Civilian.   Previously with Bearing Point, Microsoft, NetApp and VP of Sales at Xerox Business Services.  Involved in several entrepreneurial and early stage companies, Claudia was COO, CEO, and investing founder for three start-ups. Over the course of her tenure at Oracle, her teams generated over $800M in revenue.  Claudia was the first senior leader to win the Public Sector Leadership 2000 award. She is involved in several non-profits.  Claudia was past President of Empowher Institute, the mission being to keep at-risk girls in school and to also introduce them to STEM, science, technology, engineering, and math. Claudia is a graduate of University of California, Los Angeles. 

Mark Nelson
Mark is a highly accomplished, roll-up-the-sleeves professional. He has
maintained a successful track record in corporate communications, developing strategies and meeting objectives that enhance company
brands, differentiate market positions and grow sales through positive
visibility. His authentic, relentless and creative approach in varying roles — solo consultant, team leader, practitioner — blankets most every function of PR, Corporate and Marketing Communications. Mark’s personal experience includes working with such enterprises as Cisco, Seagate Technology, McAfee/Intel, Savi Group, Lockheed Martin, Chevron, Con-Way (formerly CNF Transportation), IDENTEC Solutions, Apprion, Arzoon, A+R Partners and Spectrum Marketing. His foundational experience was firmly established during his tenure as a journalist with the Pulitzer-prize winning San Jose Mercury News.



For information regarding the licensing of a SMART technology vertical business, please contact us at, or call
(800) 955-2911 and ask that Greg or David contact you.

Improve your market metrics with our Technology

Worldcast’s patented and productized SMART technology is the first (and currently only) platform that fixes all-the-holes in the current multipoint Internet transmission models. SMART makes the multipoint Internet indispensable by adding layers of security, reliability and bi-directionality at the transit, routing, or application levels.  Its an elegant software (protocol) solution that makes scaled distributions radically less expensive to operate, much easier to implement and maintain, as compared to point-to-point systems. With SMART, any type of data needing large-scale distribution can be much more efficiently transmitted over existing infrastructures. Previously impossible, SMART allows system operators to simultaneously send one Internet signal to millions, while improving security, reliability, and accountability compared to less efficient and higher cost point-to-point systems.  Simply put, SMART produces radically reduced operating costs and exponentially lower capital expenditures. This translates to dramatically increased returns-on-investment (ROI) with significantly higher overall reliability and performance.

Illustration of Licensable Vertical Business Units wants to partner to allow your company to leverage SMART for capitalization and successful operation. Following are some examples of Licensable Business Units (LBU’s):

[Your business name here] has emerged as one of Worldcast’s vertical business units, bringing an entirely new multipoint communications model to millions of business Internet users. The intent of [your business name] is to help replace current legacy Internet transport technology with a far better architecture; the company will integrate its planning with the ultimate goal of increased valuation and strategic exit to optimize opportunity, conserve capital expense, and remain flexible in a changing marketplace.

The objective of [your business name] is to market business to business television and digital signage services, and to license SMART (Secure Multipoint for Advanced Repeating of Telecommunications) technology to system operators, both cable and telco. To realize this goal, [your business name] will capitalize on various opportunities to integrate the SMART software platform into our focused business categories within our targeted telecommunications segments.

[Your business name] believes the multiple system operators in the telecommunications and cable industries have the most urgent need for Worldcast’s SMART technology. They can reap considerable benefit by modernizing their systems without substantial upgrading of infrastructure. In order to stay competitive and meet growing consumer and technological demands, system operators will need to employ a more efficient data delivery system to address the problems associated with the looming Internet bandwidth crisis. Worldcast’s SMART Transport™ is the solution.

SMART Platform Products
This powerful platform, which includes a sophisticated bidirectional reporting mechanism, can be used as the backbone for transporting virtually any type of data, including high-definition video, through the use of existing Internet protocols and infrastructures.

Worldcast Technology

This powerful platform, that includes a sophisticated bidirectional reporting mechanism, can be used as the backbone for transporting virtually any type of data, including high-definition video, through the use of existing Internet protocols and infrastructures.

The foundation of Worldcast’s technology is a patented middleware solution called SMART. This platform is capable of transporting virtually any type of data (including high-definition video), to a mass audience with unprecedented efficiency and quality. SMART accomplishes this by using a comprehensive suite of integral components developed by World Multicast, Inc. The following information provides a brief description of each of these components.

SMARTtransport enables a multipoint network to transmit data in a manner that not only greatly enhances bandwidth efficiencies, but that is also highly secure, reliable and scalable. This platform can be used as the backbone for the transport of Multipoint Video, Stock Ticker Data, C2 Communications, Electronic Medical Files, SCADA (Supervisory Control and Data Acquisition), etc.  SMARTtransport also provides a distributable mechanism for usage accounting.

This is where a SMARTcast begins. The SMARTencoder server incorporates two components. The first module contains the actual video encoder software that constructs multiple bitrate streams, using H.264 Codec compression. These encoded streams are sent locally, via Real Time Messaging Protocol (RTMP) to the second SMART component called the “Tunneling Data Master”(TDM). The TDM adds Forward Error Correction (redundant data) and integrates the SMART Header data that allows SMART packet replacement and encryption to be incorporated into the stream. The TDM software also creates the Multipoint transmission that is “tunneled” to the network interfaces, which are routed publicly to the SMARTmaster. Importantly, SMART is able to automatically tunnel where native Multipoint is not available, and then continues using native Multipoint where it is available.

The SMARTmaster server also incorporates two integrated components. The first is Worldcast’s “Tunneling Data Client” (TDC). The TDC is a software application that continuously monitors downstream client-side data and reconstructs packets that have been lost or damaged while in transit from the TDM and network interfaces. The second component uses Worldcast software to reencrypt the data and retranslate it into SMART Multipoint protocol. The SMARTmaster also  provides packet replacement, which adds reliability to the rest of the SMART MDN and is integral to the logging of SMART Analytics.

The SMARTrepeater provides multi-tiered encryption that obfuscates the system backbone of public or private networks from unauthorized users. SMARTrepeater software translates the stream from the SMARTmaster and re-encrypts and rebroadcasts it to multiple new IP Addresses and Ports, which are isolated and hidden from the end user. A version of this security mechanism is also incorporated into the network by the SMARTencoder, during the ingest process at the headend. The SMARTrepeater is a close-ended, undetectable system that adds layers of protection that insures heightened security for the backbone. The repeater function also enhances scalability by allowing packet replacement closer to the SMARTendnodes.

The SMARTendnode component redistributes the HLS adaptive stream to the end users. These edge servers also help to isolate a private network (backbone) from the public Internet and reduces transmission costs, while enhancing security and quality of service. SMARTendnodes utilize integrated software to decode encrypted transmissions received from the SMARTmaster, or SMARTrepeater. These endnodes provide automatic, low latency, client- side packet replacement and build specific video formats that are dynamically cached and forwarded to the end users. Multiple SMARTendnodes and custom geolocation load balancing capabilities are employed to spread the user load. Additionally, SMARTendnodes incorporate Accelerated Buffering Technology (ABT), which provides unprecedented channel switching speeds by reducing buffering times.

The SMARTvisualizer is a powerful tool, that allows an operator to perform comprehensive real-time monitoring of network conditions between the SMARTencoder and the SMARTmaster. Through remote Secure Shell (SSH) terminals, an administrator can “visually” detect various anomalies that may occur on specific interfaces. This information can be used to quickly analyze and resolve various network problems.

The SMARTadministrator is a management tool, that allows network operators to continually monitor and control an extensive system of cloud based SMARTendnode servers in real-time. This tool features a graphical user interface, which displays the number of clients that are connected to the SMARTendnodes and the amount of bandwidth that is streaming to and from each server. The SMARTadministrator is also used to configure new servers that have been added to Worldcast’s geolocation database system.

***Technology Tested by Lockheed***
Global security and aerospace company Lockheed Martin has tested and evaluated Worldcast SMART technology.


Worldcast’s primary goal was to create an alliance with a well respected, established commercial broadcasting organization, to further validate the unique attributes of the SMART platform, and to document its overall performance capabilities. The longer-term goal is to expand Worldcast’s presence within Comcast’s corporate enterprise and to license its proprietary technology to Comcast.

Headquartered in Philadelphia, PA, Comcast was founded in 1963 as a single-system cable operation. Today, they are the country’s largest provider of cable services – and one of the world’s leading communications companies. Comcast is focused on broadband cable, commerce, and content. They deliver digital services, provide faster Internet and clearer broadband phone service, and develop and deliver innovative programming.


For information regarding SMART technology, please contact us at, or call (800) 955-2911 and ask for Greg or David.